Wednesday, September 4, 2013

A Glance At This Year's New Uniforms

Ah yes, the slow summer months are waning and we have hit the last couple weeks before the preseason activities commence. Sure, things have been slow but a few teams have tried to keep us guessing by releasing the new jerseys they will be donning for the coming years. Carolina, Dallas, San Jose, and Minnesota all have come out with different looks, some more striking than others, and Buffalo also has an upcoming alternate in the works that is about a month and a half past due. So which teams have hit it out of the park and which fans should stock up on the old sweater before they are no longer available? 2-4-T uses their scientific rating system to find out.
San Jose Sharks: Epic Fail

Then
Getty

Now
sharks.nhl.com


As a Sharks fan, I didn't even know the team was due to release a new look until about the week of the unveiling. I didn't even know they needed a new look. Well, I didn't think they did. The main concerns that drove the team to a change was a) a jersey built with lightweight performance in mind, similar to their black thirds, and b) less orange, as per a general request from fans. As we can see, the result was very underwhelming.

Now I don’t hate these uniforms as much as I did when I first laid eyes on them but that doesn't mean that I like them by any stretch of the imagination. Gone are the black shoulder yokes on the home and teal yokes on the away, the orange accents on the numbers, the stripes across the waist, and one of two orange stripes on the elbows. If I didn't know any better, I would think these are their practice jerseys.

I don’t understand the issue with the orange first of all. I thought it fit well because it's plainly there in the hockey stick in their logo and was applied proportionately with that considered. It was also, and still is, used more as a highlight than anything to really distract from the strong points of the jersey itself. Fine, get rid of the orange if you must, but if you are going that route then bring back the grey to at least keep things a little bit interesting.

The trend recently seems to be teams scaling back "cluttered" jerseys in favour of a simpler, more "classic" look. The problem here is that the San Jose Sharks broke into the league in 1991 which, in my book, doesn't make them classic in the slightest. There are no throwback liberties for this team unless you want to stretch their legacy back to the California Golden Seals of the original expansion era and that would be pushing it in a big way.

More to the point, going with a "classic" design clashes immensely with their non-classic logo, which is only six years old in its current incarnation. Sure, the old jersey is a little busy for some people's tastes but at least all the elements meshed well. Now the shark chomping on the hockey stick stands out like a sore thumb. And with the reduced striping and the absent shoulder caps, the lines around the elbows seem less like accents and more like afterthoughts.

Carolina Hurricanes: Mediocrity at Its Finest

Then
Getty

Now
hurricanes.nhl.com

Back to the whole "simplicity equals classic" mindset, Carolina attempted to achieve this with their new uniforms but merely hit the boring nail on the head. Their away jerseys aren't terrible, I wouldn't mind seeing them come to town in those, but the home look appears to be a red onesie with a couple white stripes thrown in because hey, why not?

The thing about these jerseys is that the Hurricanes seem to be abandoning anything that would make their appearance unique aside from the logo on the front. They did away with the warning flags on the shoulders, the tastefully italicized numbers, and the checkers across the waist. And with their logo not being, well, much to look at, if one were to get rid of that, the design is almost a carbon copy of Team Canada’s general layout. Good thing most Carolina residents likely won't make the association for a little while.

Again, we see a team trying to emulate a timeless look without having the resume of a timeless franchise. The Carolina Hurricanes have a little more to their credit than the Sharks do seeing as the franchise traces back to the New England Whalers of the World Hockey Association before joining the NHL in 1979 as the Hartford Whalers. If the team really wanted to honour the past with their uniform it would make a lot more sense to dip into their own history, a history that saw Mr. Hockey himself retire in the sweater.

The old Hurricanes jerseys may have been a little bold but at least they were unique and easily differentiated. Instead of taking what worked about those and retooling, they scrapped the whole thing and simply went generic. And if that was the strategy, why not redo that thing on the front that they’re calling a logo?

Dallas Stars: I Could Get Used To This

Then
USA Today Sports

Now
Icethetics

It looks like the Stars are entering a moderate rebuild period and with a new general manager and coach it isn't too far-fetched to give the team a makeover. After about a year of research, owner Tom Gaglardi found a look he felt comfortable with and I can't say they are all that bad. Part of the appeal to these uniforms is that, while we have yet another team searching for the Original Six feel, the new logo is quite modern and the colour scheme is entirely their own.

The logo itself is a great new addition since the old star logo taking the place of the "A" in "Stars" has been reduced to a shoulder patch and helmet decal after being phased out as the main crest in 2010. More so, the new star logo keeps the same asymmetrical tilt of the old logo but now features a "D" smartly wedged within. None of these changes are extreme but simply give the Stars an updated look for the years to come.

The most striking change for the squad will be the colours used. The main hue is a crossover between the Kelly Green from the Minnesota North Stars days and Dallas's old Forest Green, a combination they are ambitiously calling "Victory Green". While they have kept white and black in the mix, the newer jerseys feature silver instead of the heavier, fellow transition metal, gold. Admittedly the colour change takes some adjusting to but the overall look is more interesting than the old black and gold while remaining focused and uncluttered.

Minnesota Wild: Finally Getting It Right

Then
Getty

Now
Dean Thibodeau

Unlike the other three teams in this list, the Wild only changed their away jersey. An overhaul might be a little ambitious for the palette since their home, away, and alternate jerseys all have minds of their own but sometimes the subtle changes make all the difference.

The new jersey features the same logo from the old whites instead of ditching the stylized landscape for the script of the alternates like many were expecting. But that would pretty much be the only similarity when all is said and done.

First, the cuff-to-cuff shoulder yoke has been pared back and squared off at, you guessed it, the shoulder blades. Similarly, the green-gold-red striped trim at the bottom has been swapped out for a higher-sitting pair of green stripes of different thicknesses around the waist. And with the reduction along the wingspan, the new jersey was afforded some space to add similar stripes around the elbows. They abandoned the rigid font of the numbers to align with their other sweaters and, finally, the shoulder patch has been changed to match the main crest on the home jersey.

In my opinion, this is how we should define a "clean" look for an expansion-era team. The main crest maintains the uniqueness of the team's logo. The accents contribute to the identity of the sweater without distracting from the focus. It doesn't over-encumber itself with superfluous lines while keeping its colour scheme balanced. Imitation is the sincerest form of flattery but not every team can have iconic looks, like the Montreal Canadiens or Toronto Maple Leafs, until they have the hardware to back it up.

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